4 Nonprofit Messaging Trends for 2015
Wayne Luke, managing partner, nonprofit practice, Witt/Kieffer
4. Emphasize innovative and creative fundraising — A key part of organizational strategy should be innovative storytelling. With the growth of successful Internet-based not-for-profits, consider how to position your message creatively in order to tap in to different audiences, resources and markets. Rebranding and tailoring your message toward new “listeners” represents tremendous opportunities for your organization.