4 Nonprofit Donor Demographics Trends for 2015

Christine Barnes, senior director of donors services, Humane Society of the United States
3. With the millennials entering the giving landscape, we need to adjust our communication styles to adapt. Our communications need to be more visual, and we need to provide more storytelling that engages the donor in as few words as possible.

Rich Dietz, senior product manager, digital fundraising, Abila
4. Millennial engagement: According to Brookings, millennials will make up 75 percent of the workforce by 2025. As millennials enter the workforce and have money to spend, organizations will need to put strategies in place to best engage this demographic. Many follow a different path to becoming a donor than is traditionally done, and nonprofits will need to adapt to these differences.