The Future of Fundraising
There's also the issue of remittances, or the flow of money from people of color in the U.S. to people in their home countries. According to the World Bank, remittances to developing countries were $250 billion in 2006! This compares to just more than $300 billion in giving to all charities in 2010. Imagine how remittances will grow and how nonprofits and causes will be affected if they can tap into these dollars. Smart nonprofits will get to know these new audiences and become more culturally competent. They will also hire diverse leadership and welcome diverse board members.
In 2042, fundraising will be decentralized
In 31 years, I predict, the traditional fundraising department will be less a driver of donations and more a facilitator of philanthropic impulses. The growth of social fundraising sites like Crowdrise, Jumo and Razoo and the massive sums of money raised from peer-to-peer fundraising events like the Susan G. Komen Race for the Cure are indicators that people don't need organizations to raise money. In the future, we will see more friends, families and colleagues coming together at will to pool resources and raise funds on their own.
Of course, this behavior is not new. Peer-to-peer fundraising has been practiced forever. However, its growth will be encouraged by new technologies. Smart nonprofits will leverage the charitable impulses of these donor-fundraisers by getting out of their way instead of trying to control the passions of these networked individuals. They will also develop killer strategies for cultivating donors who are not formally affiliated with their organizations.
In 2042, fundraising will be even more hampered by restricted giving
This is not a welcome trend, but I'm afraid that restricted giving will become even more prevalent in years to come as our hyper-local, hyper-individualized consumer culture bleeds into our philanthropy. If I can customize the color and style of my new Nikes, why can't I customize my philanthropy — i.e., only give to specific individuals, locations and projects that I like? Rather than lament this reality, smart nonprofits will communicate within the worldview that says, "I am unique." They will find creative ways to make fundraising feel special, fulfilling and deeply personal. Good luck! FS