3 Proven Techniques to Boost Performance
By getting a new (or existing) donor to give monthly, you’ve done a few things:
- Grown long-term online fundraising performance
- Increased monthly revenue predictability
- Improved the odds that you’ll retain that donor over a longer period of time
Make sure you offer a simple way for donors to opt in to monthly giving, like charity: water and many other nonprofits do on their online donation forms.
Take advantage of the moment
You have a great opportunity immediately after donors give you an online donation. They made a decision to invest in you, and they pulled out their wallets to do so. There are two key places you can take advantage of this moment:
1. Confirmation page: The confirmation page is the first page a person sees after making an online donation. It’s the place where you get to thank a new donor, while also giving him or her an idea of how to further support you. Ask these donors to join your email list and give you a shoutout on social media. Neither of these asks takes much time, and they’re likely to oblige since they already said “yes” once.
2. Email receipt: The email receipt should be used to thank donors and serve as the receipt for tax and tracking purposes. But don’t stop there. Remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gifts were used and the impact they’re having.
What about you? Do you think online fundraising is the future, or are you a bit more skeptical of where things are headed? I’d love to hear your perspective on the future of fundraising. I’m @franswaa on Twitter, or shoot me an email at frank.barry@blackbaud.com
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