
By
Joe Boland
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"We have several options on how corporations can partner with us," Mendenhall said. "It give sue the opportunity to get a foot in the door. We can leverage that to build a relationship, get advice, expertise, and then ask for money later. But we never just ask only for money. It's about building that holistic relationship."
"Once you have that relationship," Kinckle added, "it's easier to ask for money."
Check back for part 2 on building strategic corporate partnerships.
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