28 Ideas for Digital Fundraising Success, Part 1 (1-10)

5. Test landing pages
Test iterations and placements of your control headlines, subhead, images, calls to action, words, color of buttons, etc. Also test reducing your page elements to a single focus so the donor's path is better defined, but don't forget to provide enough copy to overcome obstacles to the call to action. Test "you/benefits" copy vs. "what it is" copy. And ask your webmaster to create a nonstandard CMS template for your landing page tests — limited navigation and promotion asks.

6. 'Renew' your prospects
Action takers think of themselves as members, so treat them as such. Don't ask them to join. Ask them to renew their memberships.

7. Social media puts the 'fun' back in fundraising
Add some personality to your social media and have fun.

8. Don't forget about Bing
Search engine marketing on Bing using AdCenter can offer high-quality impressions, solid clickthrough and response rates, and lower cost per click.

9. Create an inventory of Facebook ads
After you create that inventory, refresh your ads twice a week. Within 72 hours, the average clickthrough rate for a Facebook ad campaign dives along with your ad visibility and reach, according to WebTrends, and you pay more per click. So create at least eight to 12 ads (text and graphics) or posts for a Facebook advertising campaign at the onset, and test two or three sets of ad creative each week.

10. Test everything in your Facebook ads
Images and copy make a difference and need to be rotated and refreshed. Also test sponsored stories ads against traditional ads. And take advantage of popular and engaging Facebook posts with page post ads.

Check back for ideas 11-20 and 21-28.