'2025 State of Nonprofit Asset Gifts Report' Released
Credit: Infinite Giving
Infinite Giving - a proprietary fintech platform built exclusively for nonprofits to receive both cash and non-cash giving, and serve as an investment advisor to steward those donations - published the 2025 State of Nonprofit Asset Gifts Report.
This newly released research report paints a sobering picture of the philanthropic landscape, as U.S. 501(c)(3) nonprofit organizations across the nation grapple with inflation, challenging macroeconomic conditions, and a sharp decline in individual charitable giving.
Yet amid these challenges, the State of Asset Gifts Report highlights a promising opportunity: non-cash donations such as stock, cryptocurrency, donor-advised fund (DAF) grants, and endowment creation could serve as a vital lifeline for the sector’s sustainability.
“As economic instability continues to pressure the nonprofit sector, embracing non-cash gifts is not just beneficial, it’s now essential,” said Infinite Giving’s CEO and co-founder, Karen Houghton. “We’ve seen firsthand how innovative nonprofits who have a strategy to embrace asset-based philanthropy are better positioned to survive and thrive, especially with the upcoming Great Wealth Transfer.”
Key Findings:
- Individual Giving Is Down: Donations to public society benefit organizations have declined following the record-level highs during the COVID-19 pandemic
- Nonprofits Under Pressure: While the majority of nonprofits report increased demand for services, most plan to cut programs citing inadequate finances. Alarmingly, nearly a third of nonprofits shut down within a decade of founding.
- Asset Giving Is Surging: Non-cash contributions have soared over the last 10 years. Gifts of appreciated assets, particularly stock, can boost fundraising for nonprofits equipped to accept them.
“Asset-based giving is no longer a luxury, it’s a necessity,” Houghton continued. “Non-cash gifts offer donors meaningful tax advantages and give nonprofits a much-needed revenue stream during a time of rising need and shrinking resources.”
Most notably in the report, Infinite Giving provided its own data from non-cash donations. In 2024, the fintech platform processed millions of dollars in asset gifts with the average stock donation value of $33,691.37. The single largest stock gift was worth $2,256,127.70.
Also of note, on May 22, 2025, Bitcoin reached an all-time high of $111,970. Donors can give a percentage of crypto directly from their wallet, or liquidate the crypto and donate the proceeds to your DAF.
Actionable Solutions Offered:
The report outlines practical steps for nonprofits to unlock the power of asset giving:
- Open a Brokerage Account: The first step to fundraising non-cash gifts is to set up a brokerage account. Infinite Giving is one of the only technology platforms that includes opening and hosting a nonprofit brokerage account.
- Educate and Request: Encourage high-capacity donors to give appreciated assets instead of cash, particularly during peak fundraising times such as Giving Season.
- Liquidate and Reinvest: Once assets are received, nonprofits should promptly convert them to cash and consider low-risk investment options such as mutual funds, U.S. Treasuries, or CDARs to build financial reserves.
In a landscape where traditional fundraising is faltering, diversifying revenue through non-cash donations could be a game-changing strategy. As the report emphasizes, building long-term resilience means embracing innovation, and asset giving is a key part of that future.
Download the full "2025 State of Nonprofit Asset Gifts Report" here.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
