2014 Gold Awards for Fundraising Excellence Website Winners
As a result of the changes, the number of new donors increased by 92 percent. There was a decline in average gift, but the $103.96 average was still well above other acquisition efforts. Response rate increased by 35 percent, from 10.1 percent in 2012 to 13.6 percent. The increased response rate resulted in staying within 2 percent of the 2012’s total gross revenue, despite an 11 percent decrease in homepage traffic.
BRONZE: Union Rescue Mission Website (Submitted by Union Rescue Mission)
Response rate: 4.83 percent
Total cost: $28,800
Income generated: $752,987.60
Average gift: $182.10
Cost to raise a dollar: $0.04
The Union Rescue Mission website continues to exceed expectations, bringing in more revenue each year and holding an increasing wealth of information on homelessness in Los Angeles. In 2013, the site saw a 10.81 percent increase in average gift, a 19.82 percent increase in number of transactions and a massive 32.75 percent increase in total revenue raised through general giving on the site, for a total of $753,987.60.