2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners
This award-winning package deftly combined features that managed to appeal to both audiences, including a members opening event, opportunities for permanent recognition, free admission, and other premiums and discounts. Plus, the package itself was vibrant with consistent messaging and imagery throughout.
In the end, results for the campaign greatly surpassed projections, with a net income of $389,193 (exceeding the projected figure of $12,300). Average gift reached $207.95 (far exceeding the $85 expectation), and return for dollar invested was nearly five times higher than the projected at $6.88.