Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
The candle was a risky proposition because it made the promise of a “gift” to the person opening it yet didn’t quite come through in the traditional way. But the museum and ABD Direct really found a perfect and perfectly unique, mission-appropriate involvement device, and the clever proposition made for terrific results.
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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