2011 Gold Awards for FundRaising Excellence Winners Announced
Sept. 6, 2011 - (Philadelphia) — FundRaising Success magazine, the country's leading publication focused on all things fundraising, is pleased to announce the winners of its 2011 Gold Awards for Fundraising Excellence.
Top prize this year went to the World Vision Back to School Bounceback "Flight" package, which won Package of the Year and the Gold Award in the Direct Mail category.
"What can we say? Some packages just take off, making response rates soar and flying higher than even their creators could imagine. In most cases, those sky-high accolades are just metaphorical," the judges wrote. "Not so with our 2011 Package of the Year. This sustainer/upgrade effort from Russ Reid on behalf of World Vision U.S. is engaging, colorful and just plain fun."
The goal of the package, mailed as a back-to-school effort, is to inspire donors to give more and engage with their sponsored children to encourage them to get excited about learning. Gold Awards judge Paul Bobnak called the package "well-executed from start to finish." He added, "This mailing is powerful because it inspires both child and donor."
Judging the awards this year were FundRaising Success Senior Editor Joe Boland; Paul Bobnak, director of the Who's Mailing What Archive; and Dane Grams, senior director of development at GLSEN, the Gay, Lesbian & Straight Education Network.
Judging took place Aug. 19 at the FundRaising Success offices in Philadelphia. More than 125 entries were received — breaking the record for entries since the Gold Awards began in 2005. Awards were given in seven categories: Package of the Year, Direct Mail, E-mail, Telefundraising, Special Events, Multichannel and On the Edge (plus Grand Control of the Year, which is chosen from the Who's Mailing What Archive).