2009 eNonprofit Benchmarks Study of Leading Nonprofit Organizations Shows that More People are Giving But the Average Gift Size Has Decreased
"The good news is, online fundraising still growing. It's weathering the storm better than other fundraising channels," says Marc Ruben, Vice President at M+R Strategic Services and a study co-author. "The bad news is, the pace of growth has slowed. More people are giving online, but they're giving less."