2008 Gold Awards for Fundraising Excellence: And the Winners Are …
— Margaret Battistelli, Editor-in-Chief
Package of the Year and Winner, Special Appeal
Number of Recipients: 3,999
Total Income Generated: $664,415
Average Gift: $2,711.90
Total Out-of-Pocket Costs: $30,967.42
Response Rate: 6.12 percent
Cost to Raise a Dollar: $0.046
Top-notch and simple is the best way to describe our overall winning package.
Habitat for Humanity International’s Special Development Appeal includes a nearly two-page typed letter from Habitat CEO Jonathan Reckford, detailing how major donors can help Habitat reach its goal of eliminating substandard housing around the world.
In a handwritten note after his signature, Reckford says, “Right now, Habitat for Humanity is in the race against time that we call the Habitat Challenge. It’s one of our busiest building seasons and these next few weeks are especially critical. I believe these weeks alone could determine whether or not we can
ultimately help every family we’ve pledged to serve … or whether they might have to wait until next year for the helping hand they so urgently need.”
Along with the letter is a six-page work plan that consists of the latest census information on
poverty and homelessness along with supporting charts, graphs, diagrams, photos and a story from a Michigan family who was living in a mold-plagued apartment until Habitat stepped in to help.
“It was like a gift from God when we were told Habitat had approved our applications for a house,” Jamie, of Bay City, Mich., says in the appeal. “It is a blessing to have this opportunity to be a partner family with Habitat — a wonderful organization.”
The package was a raging success, raising more than $530,000 from fewer than 250 donors, according to the entry form.
Related story: FS Gold Awards: Complete List of Winners