20 Ways to Be Donor-Centric
6. Say 'you' a lot
Make it a habit. When you ask, thank or report back, use the word "you" constantly. Whatever story you're telling, your donors are the active ingredient. Don't forget that. Don't let donors forget either.
7. Send a newsletter
It's your chance to tell donors their giving makes a difference. If you aren't sending a newsletter, your fundraising is like a dysfunctional relationship: You ask, they give, you ask. You never give back what they're looking for: proof that giving to you makes a difference.
8. Make your newsletter about donors
Not about you. Your success is their success. Don't use your newsletter to brag. It should always be about the change that's happening because of your donors.
9. Respect your donors' tastes
Donors are typically older than you and almost certainly less attuned to the latest trends in design. If you create a look that resonates with you, that makes you happy and proud, you've most likely missed your donors.
10. Don't project yourself onto your donors
How many times have you said, "I wouldn't respond to that"? That's only relevant if you're fundraising from yourself. Pay attention to what your donors do and don't respond to. Using yourself as the standard is egocentric. And it always fails.
11. Be easy to read
If you use sans-serif fonts for body copy, reverse type, type over color or images, or super-wide leading, your stuff probably looks great. But it's hard to read, and that's just rude.
12. Make everything about your donors
Don't be full of yourself. Donors don't give because you're great. They give because they're great.
13. Be specific
Let donors be insiders. Tell them specific problems, and ask them to be part of specific solutions.