20 Ways to Be Donor-Centric
Here are some ways to reach the demanding new donors of our time —
don't worry, it's nothing you don't already know.
Today's donors are more demanding than ever. But they're really not demanding anything you don't already know how to give or do — or should already be giving or doing.
1. Receipt promptly
If your donors are waiting weeks or (heaven forbid) months for receipts, your message to them is loud and clear: Your gift doesn't matter. Aim for 24-hour turnaround, 48 hours at worst.
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