16 Provocative Ideas That Will Raise More Money
Get rid of the raise money now mind-set
Thirty-one percent of fundraisers who are planning to leave their jobs will leave because of an unrealistic “old school” culture of fundraising: i.e., “You HAVE to bring in the $ NOW.” How much more money could you raise if you took a long-term, strategic approach? (Penelope Burk)
You must give your staff management training
Success in business is 95 percent in the management of other people. But we cut staff training first whenever there is a shortfall. Training is essential. There’s not enough management training in nonprofits. (Penelope Burk)
Get rid of lousy board members now
Allowing a lousy, nonperforming board member to serve out the term is, in two words: “Chicken s***.” (Simone Joyaux)
Try this: “With your help, all these amazing things happened. And without your help, they won’t.” You‘re selling the impact of the donor’s gift. (Tom Ahern)
Stop talking about the money you need
You choose: A case is about the opportunity you're putting in front of the donor, OR a case is about your organization's need for cash. (Tom Ahern)
Become a shrink
When dealing with volunteers, you are a psychologist, not a fundraiser! (Laura Fredricks)
Don’t believe your prospect, when …
If he says, “I’m just a plain ol' country boy,” it really means he is a wealthy prospect! (Eli Jordfald)
Close down some programs
Leaders will close or give away a program or activity that is no longer profitable and has little impact.
So were these ideas provocative? Would they challenge your status quo? Remember, fundraising is changing. Donors are changing. Doing what you've always done the same old way will get you yesterday’s results.
Go for it! Change is good. Use this article to rattle some cages! And please forward it to a friend — and I’d really appreciate your comments.
Fundraising consultant Gail Perry is the best-selling author of "Fired-Up Fundraising: Turn Board Passion into Action" and of the Fired-Up Fundraising blog, where this article originally appeared.