LIVESTRONG.COM Marks One Year Anniversary
Much of the success of LIVESTRONG.COM in its first year can be attributed to its popular features, such as The Daily PlateTM. The Daily Plate is an interactive tool allowing users to calculate their nutritional intake by tracking the foods they consume and the activities they perform. To date, more than 776,000 LIVESTRONG.COM members who use The Daily Plate lost more than 5 million pounds and burned almost 2 billion calories by tracking their exercise and food using The Daily Plate on LIVESTRONG.COM.
As an extension of The Daily Plate, LIVESTRONG.COM recently released two Calorie Tracker applications for mobile devices, enabling LIVESTRONG.COM users to manage their health via iPhone, iPod Touch and BlackBerry smart-phones. Since their rollout, 25 percent of all food and fitness tracking is now originating from these mobile applications.
Additionally, the LIVESTRONG.COM Dare ToTM application provides motivation, goal-setting and community support by enabling users to challenge themselves, and others, to take on actionable objectives and track their progress. The Dare To application connects users with similar goals, provides forums for discussion, and offers guidance from expert leaders. Since the site’s launch, more than 166,000 thousand Dare To challenges have been taken ranging from walking 20 minutes a day, to quitting smoking, to getting more sleep and many others.
“LIVESTRONG.COM was designed to provide people with the information and resources they need to stay positive and reach their ongoing health goals,” said Lance Armstrong Foundation founder and chairman, cancer survivor and champion cyclist Lance Armstrong. “In just one year the site inspired a movement of 1.5 million people who were 90 percent successful in improving their health. While it is a milestone worth celebrating, we want the site to continue to have that kind of impact year after year.”
Utilizing the tools and applications offered, collectively, LIVESTRONG.COM users have made the following achievements in the past 12 months.