15 Books That Could Change Your Life — What's Yours?
10) "Content Rules" by Ann Handley and C.C. Chapman. Handley and Chapman's book is nonprofit social-media superstar Beth Kanter’s pick for a game-changing guide to using content to advance your mission without exhausting your team.
11) "Marketing Management" by Philip Kotler and Kevin Keller. This book radically changed my perspective on marketing from serving a support function to an interconnected system of actions — from research to measurement — embedded in every program from the earliest planning on.
Building movements and communities
12) "Stewardship: Choosing Service Over Self-Interest" by Peter Block. "Stewardship" shaped fundraiser Gayle Gifford’s perspective on her relationship to the organizations she works with and community/organization building overall: leadership as stewardship.
13) "Building Communities from the Inside Out" by John Kretzmann and John McKnight. Jen Austin’s community-building outlook and consulting practice was strongly influenced by this book. The core takeaway is that everyone in society has something to contribute and by recognizing and tapping in to the unique skills of individuals, working collectively, we can progress in ways rarely imagined.
14) "Relationship Fundraising" by Ken Burnett. Burnett's book showed fundraising detective Craig Linton what a fulfilling, stimulating and enjoyable career fundraising could be (and still is).
'Most reading is good reading, and good reading is the key to good writing'
Grant writer Jake Seliger’s recommendation goes way beyond one book. Seliger sees good writing as strongly linked to reading as the source of ideas, rhythms, structure and vocabulary. He relies on reading to hone his grant-writing skills on an ongoing basis.