“Recognition that you are watching and know what they are doing is so important to donors,” Craver said.
10. Rekindle the love
Re-engage lapsed donors with new messages and new offers.
11. Prepare for courtship
- Invest in loyalty and “missionary” programs.
- Attract “believers.”
- Give them ways to show support and get involved.
- Invest in lead generation, modeling and research.
12. Revisit step 1