Answers From Attendees: 10 Ways to Gather Feedback Before, During and After Your Next Event
Collect the Twitter handles of your attendees. Make this part of the registration process so you can create a Twitter list of event attendees to monitor during (and after) the event. Also, use attendees' Twitter handles on name tags. This encourages people to connect with each other and tweet about the event.
Encourage attendees to post photos. When attendees post pictures (to Twitter, your Facebook wall or a site like Flickr), you know what they are enjoying about your event. In addition to feedback, you'll get some great shots that will help you document what's taking place.
Set up searches for the event and keywords. Some people may not use your Twitter hashtag to talk about your event. Be sure to set up Google Alerts and Twitter searches to catch those straggling comments.
Set up a QR code to a short survey at the event. Hang QR codes around the event venue to get quick, instant feedback while it's still fresh in your attendees’ minds.
When the event is finished
After all your guests have gone home and people have had a chance to digest what they learned, ate or did, that's the time to get more substantial feedback.
Send a survey. Within days of your event, send a survey that asks attendees if their expectations were met, how rewarding the event was for them and any other questions you may have. You can also use what feedback you learned on social media during the event and follow up with a question or two to see how widespread the thoughts are.
Say "thank you." Be sure to thank attendees who posted to social media about the event. This could spur more feedback you wouldn't have gotten otherwise and encourages those people to keep interacting with you in the future.
Plan and promote your next gathering. Perhaps no piece of feedback is as valuable as the number of attendees who also attend your next event. So get one on the calendar and let your loyal supporters know.