One of the keys to good community involvement is “never missing an opportunity.” If there are people willing to come alongside your nonprofit and help raise money or visibility, finding a way to support their enthusiasm (without investing a disproportionate amount of time and energy) can be a real win for your program. And an extra benefit — engaging the community is a great reason to get out from behind your desk on a beautiful afternoon.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc., a consulting firm focusing on helping small to midsized nonprofits. You can follow Pamela on Twitter @pjbarden
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.