Fundraising 101: 10 Things You Need to Know About Creating a Monthly Giving Program
10. Upgrade. A $1 or $2 upgrade can make a huge difference at the end of the year. Upgrade your donors when you ask them to become monthly givers, and create a regular upgrade cycle for your program so you occasionally ask your monthly givers to help just a bit more.
Most loyal donors understand that your expenses happen the same way theirs do — monthly. You have enabled them to support you in a way that fits their lifestyles. And, a monthly giving program enables regular income for your organization.
But it’s more than that. It’s an opportunity to build loyal donors who see themselves as partners of your organization and mission. They become your champions, your volunteers and sometimes your best planned-giving candidates.
Heather Fignar is managing partner at NPAdvisors.com. Reach her at firstname.lastname@example.org