Fundraising 101: 10 Things You Need to Know About Capital Campaigns
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10. Be courageous!
In these difficult economic times, there are not many capital campaigns occurring, which means there is less competition for significant charitable dollars. At the same time, there are individuals who are still giving lead and major gifts. Is there ever a good time to fundraise? Any time you have a compelling case is a good time.
Thomas Mesaros is president and CEO of The Alford Group. Reach him at firstname.lastname@example.org. Cate Fox is a consultant at The Alford Group. Reach her at email@example.com.
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