Fundraising 101: 10 Things You Need to Know About Capital Campaigns

People give most generously because they believe that their gifts will make a difference and that their gifts are significant, regardless of size. Crafting impact statements that are more specific will help make the opportunity real to the potential donor.

3. Create a (simple) shared process for case development
The board does not necessarily have to be involved in the writing of it, but board members should be invited to give feedback. Board and staff leadership must have unity around the case to ensure that they are equal advocates of it, bringing their collective passion and energy.

4. Leverage your human capital
Getting volunteers involved can take time, but it's worth it — so start early. Think about using this as an opportunity to engage younger individuals, as well. Use this human resource to broaden your reach. Some members will want to host cultivation or stewardship events. Others might hold key relationships that they're willing to access on the organization's behalf. Invite leadership volunteers to assist the organization by taking on four to five existing or new relationships with major givers that they will lead in cultivating with the ultimate goal of major-gift solicitation. Consider using some of the new technology options to keep people informed and engaged.

5. Build your pipeline
Spend time now cultivating new relationships and renewing your relationships with existing donors before you're in the middle of the campaign. We find that it takes a larger prospect-to-donor ratio to obtain the gift. Plan accordingly. As individuals begin to make commitments to the campaign, consider inviting them to cultivation events for new donors, using current donors to tell why their gifts are important. Building a sizable pipeline of prospects who have 
many opportunities to feel connected to the organization is one of the best ways to prepare for a campaign.