10 Things Every Organization Should Do to Enhance Donor Loyalty
10. Say thank you
“One easy element is thanking donors for every gift either with a phone call or personalized e-mail. When dealing with loyal donors, I am always sure to mention how long they have been giving and let them know how much their continued support is appreciated. Most donors haven't thought about how long they have been giving, and I think these small gestures have deepened donor relations with a pretty small investment of my time and our long-distance bill,” says Daniel Blakemore, assistant director for individual giving at International House, New York.
Loyalty, retention and engagement seem to be harder to come by these days — probably because we all seem to be running the race faster and faster. True loyalty takes time, effort and commitment to yield fundraising success, but the return is happier donors with a strong commitment to your organization.