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8. Explore grassroots, street marketing and guerilla marketing programs. There are tons of festivals and events taking place in your community. Develop relationships with the organizers/planners and discuss ways you can join and participate.
9. Include inserts about stock contributions, corporate matches or planned giving in acknowledgements.
10. Include acquisition names in mailings to current donors. Mail to activists, volunteers and information should request names as prospects.
Joan Geiger can be reached via www.rainn.org Jerry McCathern can be reached via www.hyacinth.org and Tiffini Swanston can be reached via www.92y.org
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