10 Best Practices for Netting and Keeping Donors
10. Create a recurring gift program. Recurring gift programs increase donor loyalty and provide your organization with a constant revenue stream. “By asking existing donors to make smaller donations on a recurring basis, you are keeping them active and engaged,” Burton said. Recurring gift programs can easily be integrated into an existing fundraising program, and automatic deductions are a no-hassle way to give. Before implementing a recurring gift program, determine how you will be processing gifts, enact security measures to protect donor information, make sure you have the internal resources to manage the program and the technology to track the necessary information. “By specifically inviting donors to join the program, you are not only securing their continued support, but opening the door for additional special ‘asks’ throughout the year,” Burton added.
Heather Burton can be reached via www.sagenonprofit.com