YouCaring Acquires Generosity.com as Indiegogo Pulls Out of Personal Causes Fundraising
Some consolidation is underway in the world of crowdfunding and online fundraising: YouCaring—which competes with GoFundMe and others in the area of sourcing fundraising for compassionate and charitable causes—is buying Generosity.com from crowdfunding giant Indiegogo (which originally launched as Indiegogo Life).
The latter is using the divestment to further hone its focus on crowdfunding campaigns for hardware startups and the ecosystem of services around that, such as a marketplace to sell that hardware, as well as an equity crowdfunding platform and an ICO platform to help those startups get further off the ground.
YouCaring and Indiegogo are also entering into a long-term partnership. Starting Feb. 1, any inbound interest coming to Indiegogo for charitable giving will now be funnelled to YouCaring, and any parties that contact YouCaring wanting to start crowdfunding campaigns that are not focused around its mission of nonprofits and charitable causes, will be funnelled to Indiegogo.
