How to Wreck Your Fundraising Appeal: Why Your Statistics Don't Work

There are plenty of appeals landing in my mailbox and inbox. I’ll bet it’s the same for you. I often open them, hoping to be moved or learn something new. And you know, there’s one characteristic that unites too many of the appeals.

They’re all head and no heart. They’re built on carefully crafted arguments. Supported with proudly displayed statistics. Focused on proving their organization’s worth. But appeals aren’t debate club. And you’re probably not getting extra points for a great argument.