Increasingly, an online presence is not only important for nonprofits, it’s absolutely vital. It has been clear for some time that your organization should have a website — and more and more constituents are looking to connect with you on social media. But what about blogs?
The type of long-form content found on blogs — which differs from the short content you’ll find on social-media sites like Facebook or Twitter — can be a powerful tool for engaging supporters and attracting new ones.