Why Email Still Rules!

Social-media strategists (OK, not all) love to discount email in favor of, you guessed it — social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector, where list size grew at least 14 percent in 2013, according to the 2014 eNonprofit Benchmark study.

Here’s just a few reasons why email still rules …