Who's Asking During Your Year-End Appeal?

An effective year-end fundraising campaign plan requires a lot of thoughtful planning. One question to throw into the mix is — who’s asking? Take some time to think not just about what you are saying to donors, but who is delivering the message. This includes whose signature is at the end of your direct-mail letter, what name is in the “from” field in your e-mails and who (if anyone) is calling up past donors to remind them to give.