Where Fundraising, Crowdsourcing and Gamification Meet: Lessons From the Super Bowl

Some might doubt charities can learn much from how companies market themselves, particularly during the Super Bowl, considering they have such lucrative budgets. A Super Bowl advertiser spends around $4 million to air a 30-second spot. But even these big brands don’t spend this kind of money without a marketing strategy that demands ROI.

Two of the biggest marketing trends are crowdsourcing and gamification. They’ve been tried and tested and are ready for charities to adopt.