Where Did All Our Donors Go?

The ACLU saw a record number of donations come in right after the Trump administration enacted its travel ban. This spawned a discussion on the Nonprofit Happy Hour Facebook page, in which someone wondered if these would be one-time donations. That’s a good question since donor retention rates are declining again.

Yikes! This should not be happening. I hope your organization isn’t hemorrhaging donors. If you’re not sure, then you need to figure out your retention rate to see how you’re doing.

Donors stop giving to organizations for a variety of reasons. Some you can’t control, such as their financial situation, but many you can, such as how you communicate with them.

If you’re wondering where all our donors went, here are some ways to get them back or prevent them from leaving in the first place.