What You Can Learn About Crowdfunding From Large Nonprofits

United Way, The Salvation Army, American Cancer Society: What do all of these nonprofits have in common? Aside from recognizable brands and worldwide reach, they all use similar techniques to raise funds and stay in the forefront of donors' minds.

The public has a general idea about the vision and budgets of these organizations. You’ll likely see employee lists, tax forms, salaries, and other pertinent resource development and expenditure information on their websites.

They rely on transparency to create trust with donors, and because of this, donors feel comfortable giving their hard-earned money to these groups.