The Rich Are Irrelevant ... and Other Thoughts About the Donor Pyramid

Too often, fundraising focuses on money. Fundraisers and their organizations search (too often desperately) for money … and the bigger the bucks, the better.

“Fundraisers and their organizations keep searching for the top of the pyramid,” Tom said. “They don’t spend enough time moving the base up.”

Ah, yes, the pyramid and its top: the pinnacle of the pyramid, where so few donors reside. And fundraisers focus on the top. They and their organizations keep looking up. Too few fundraisers pay too little attention to too few people.