The Orr Group: Driving Event Revenues Through Strategy and Leadership

Successful events depend on having a team with the right strategy, realistic but aspirational financial goals and an understanding of fundraising, relationship-building, messaging and production imperatives. In this video, Orr Group event leaders explain the firm’s holistic and collaborative approach with event partners to deliver high-value, memorable and financially-successful events. They also talk about the importance of follow-up to turn one-time transactional donors into long-term major gifts supporters.