The Nonprofit Website Tweak You'd Be Crazy Not to Try

The other day, I saw this tweet pop up on my timeline:

.@FundraisingYoda, @thewhinydonor, @FundraiserBeth - settle a debate? To feature or not to feature an ask front & center on our website?

— Michelle McGrath (@McGeePDX) January 20, 2016

Ah, the age-old debate: Should we feature a pop-up ask on our nonprofit websites or not?

I have a problem with this question though. I don’t think it’s the right question to ask.

It’s not whether or not you should have a pop-up ask; it’s what should you be asking for?