The Mobile Giving Foundation Canada Partners With Videotron

The Mobile Giving Foundation Canada, in collaboration with the Canadian Wireless Telecommunications Association, announced a new partnership with Videotron that will offer customers of the wireless carrier the opportunity to support registered charities through text-to-donate initiatives.

Videotron customers can now respond to a registered charity's call-to-action by texting a specific keyword to an assigned five-digit number to donate either $5 or $10, depending on the type of campaign. The amount donated by text will be charged to the donor's wireless phone bill, and is billed as a tax-exempt transaction.