The Dark Side of Nonprofit Monthly Giving

Nonprofit monthly giving is awesome. It results in increased donor retention and loyalty. But here’s the drawback: If your organization is still in acquisition mode, instead of all-out gratitude mode, your program can end up being one big flop. As Joe Garecht notes, “Stopping a monthly giving relationship takes a proactive step from the donor, one they are unlikely to take unless they really mean to stop their support for a particular nonprofit.”

When you don’t love your monthly donors, you could end up with angry donors.