Taking Advantage of Generational Giving With Case Management Tools
As we’ve witnessed, giving patterns change. That’s because not only does our world continue to evolve and become more innovative, people change too. Generations come and go, but what we have come to realize is that each generation is different; the way they do things is different, the way they act is different and their behaviors change and evolve from generation to generation. Nonprofit donating is dependent on the donors, and your organization’s approach must follow suit and change and evolve, depending on the generation of the donor.
In the nonprofit industry, it is our job to keep up with these changes—especially if we want to better understand and serve our supporters. The popular generations that are commonly referenced in our sector are Baby Boomers and Millennials. From time to time, we may see Generation X pop up, but there are so many more than that. Classy released an infographic that explicitly nails the different generations that we thought would be useful to share.