Study Shows Wealthy Give Modestly
Research company Phoenix Marketing International announced findings from its monthly study among affluent individual investors age 21+ with $100,000+ in investable assets.
Participants in the March 2012 monthly Phoenix brand health and advertising performance study reported that they typically donate less than $2,500 each year to charitable organizations. Donations do increase among higher income households, but not exponentially. Phoenix research shows that one-third of U.S. households with annual income in excess of $150,000 donate at least $5,000 annually and about one in six donate more than $10,000.