Study Shows Disaster Giving May Appeal to Nongivers

A recent survey of donors by marketing firms Russ Reid and Grey Matter Re & Consulting resulted in numerous insights about how donors think and give. The survey asked about many aspects of the respondents' giving patterns, including donating in response to the appeal for funds in the wake of the Haiti earthquake earlier this year. For those of us who have been thinking hard about disaster giving recently, these data are helpful in answering the question of who might give in these situations, to what, and by what channels. Here are the points from the study about giving