Your Secret to Mindblowing Fundraising: Improve Donor Retention Just 10 Percent
I recently listened in on an interview between Gail Perry and Jay Love of Bloomerang. Do you know even know what percentage of donors you’re retaining? According to Love, less than 5 percent of fundraising offices know this answer! So you’re not alone. But you can do better.
Knowing your retention rate enables you to move it to something better. Did you know that a 10 percent increase in donor retention can increase the lifetime value (in dollars) of your donors by as much as 200 percent?