RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released this week by Hotwire PR.

The agency's seventh annual "Communications Trends Report," which was based on crowd-sourced data from 400 communicators across 22 countries, revealed that brands will look to engage consumers with age-agnostic content that emphasizes certain values.

Another key finding from the study is that the industry is not prepared for mobile ad blocking, especially since Apple enabled apps that stop ads from popping up on smartphones and iPads through its iOS 9 operating system.