Recession Driving Changes in Corporate Philanthropy

Corporate philanthropy is changing.

Companies may allow their employees to volunteer while on the clock or reward customers for their volunteerism. Many give goods rather than cash and focus more on areas in which they have expertise. And, in what is perhaps the most profound shift, some companies are thinking more long term and aligning their philanthropy with their core business strategies looking for ways to do good at the same time they improve their bottom lines.