The Power of Nostalgia in Social Media Marketing

The popularity of #ThrowbackThursday, Timehop and Facebook’s “On This Day” just goes to show how well nostalgia and social media go together. With individuals creating and consuming content at such a speed, encouraging your audience to pause and reflect on the past can be incredibly lucrative, providing you can make it mean something relevant and exciting.

A new nostalgia

In today’s world, nostalgia is no longer reserved for faded photos and fuzzy memories. While the past has never exactly stayed in the past, the commodification of nostalgia means that, now more than ever, the past is encroaching on the present.