Less Paint, More Parties

PETA, known for its graphic stunts with bleeding carcasses and naked models, is shifting its strategy. Its new approach is less about disrupting events from the outside and more about educating the fashion industry from the inside, says Dan Mathews, PETA senior vice president of campaigns.

PETA's move comes at a time when the high-end fashion industry is pushing fur heavily. A parade of pelts strutted down the runways of New York, Milan and Paris in recent weeks.