Personal Is the New Plastics: 4 Ways Nonprofits Can Build Donor Relationships

Remember in "The Graduate" the one-word piece of advice given to Dustin Hoffman? Plastics. That was seen to be the wave of the future. Recently I gave another “P” word as my best piece of advice for nonprofit marketers and fundraisers. Personal. I received a lot of feedback, so I’d like to revisit this word and flesh out its multiple meanings — and how getting personal can help you achieve your fundraising and marketing goals.