Patagonia's Black Friday Sales Raised $10M for Charity

Patagonia, the high-end outdoor clothing retailer, is donating its entire Black Friday sales to grassroots environmental organizations around the world.

The retailer reported a "record-breaking" $10 million in Black Friday sales—about five times higher than expected—and said it will give every penny to nonprofits fighting "to protect our air, water and soil for future generations. The science is telling us loud and clear: We have a problem."

The idea for the initiative came about after the U.S. presidential election, company spokeswoman Corley Kenna told The Huffington Post.